The CHEER method is a structured framework for building a personal brand. It adapts proven business strategy models (used by organisations like those studied by the Ehrenberg‑Bass Institute, Strategyzer and McKinsey) into a practical process for individuals. The acronym “CHEER” stands for five pillars:

• Clarify your identity and purpose – define your values, strengths and direction.

• Highlight what makes you unique – articulate the qualities that set you apart.

• Express your brand with confidence – communicate your brand through your presence, actions and words.

• Engage your audience with authenticity – build meaningful connections by being genuine.

• Reinforce your message consistently – align what you say and do to strengthen trust.

This method provides tools, templates and coaching to ensure how you present yourself aligns with who you are and the opportunities you want.

Personal branding is proactive – it lets you deliberately decide how you want to be known rather than leaving your reputation to chance. A strong personal brand builds visibility, credibility and trust, ensuring you are remembered for the right reasons in your career or community. When your strengths, values and personality are expressed with intention, they spark connections and inspire action.

The method was developed by Rachel Cheer O’Connor, a marketing and communications leader with international experience in the UK, Australia and New Zealand. She has worked at global financial institutions (e.g., Goldman Sachs, Lehman Brothers and Société Générale), led the marketing and communications at Toyota New Zealand, and repositioned Palmerston North City Council. Rachel also founded Reachible, an ad‑tech platform recognised by Innovate Manawatu. She built the CHEER Method so individuals could apply proven branding principles to their own careers.

The method is designed for anyone who wants to build a personal brand with confidence and clarity. It’s useful for executives and professionals, entrepreneurs, individuals navigating career transitions, creatives, consultants, freelancers, students, return‑to‑work professionals, thought leaders, people exploring side hustles, those seeking balance and freedom, and change‑makers who want to amplify their impact. In short, it’s for anyone ready to stop blending in and start showing up authentically.

Every journey starts with an online self‑assessment to identify your current stage and aspirations. You then receive a tailored action plan. You can follow the signature 90‑day programme for structure and momentum, choose personalised 1:1 coaching for specific support, or attend group workshops. The method is delivered through guided exercises, templates, email check‑ins and live coaching sessions.

Clients often gain greater clarity on their values and goals, increased confidence in how they present themselves, and enhanced visibility and influence. By intentionally expressing your strengths, values and personality, you build stronger connections and create new opportunities.

90‑day personal brand programmes – Self‑paced programmes delivered via weekly check‑in emails, exercises and coaching sessions. Three tiers are available:

• Discover 90‑day programme – Includes weekly emails and exercises, weekly email support, two 1:1 coaching sessions (start and end, 30 mins each), plus 10 % discount on workshops and on your next 90‑day programme when booked within six months.

• Growth 90‑day programme – Adds monthly 1:1 coaching sessions, access to a private online community, extra templates/“insider” resources, and a 25 % workshop discount.

• Premium 90‑day programme – Offers priority email support, a personal brand audit with tailored feedback, six 30‑minute coaching sessions, access to the community and extra resources, plus a 50 % workshop discount

• 2. 1:1 coaching – Personalised sessions tailored to your goals. You can purchase:

  • Single one‑hour session ($225) – Ideal for specific goals or tweaks.

  • Discover bundle ($850) – Four one‑hour sessions.

  • Growth bundle ($1,525) – Eight one‑hour sessions.

  • Premium bundle ($1,944 subscription price) – Twelve one‑hour sessions.

  3. Workshops & group programmes – Interactive, hands‑on sessions for organisations or groups to build authentic personal brands.

• Discover is a foundational programme for those starting out: it’s self‑paced with weekly guidance, email support and two coaching sessions.

• Growth adds monthly coaching calls, community access and extra templates/resources.

• Premium is the most comprehensive: it includes priority email support, a personal brand audit, six coaching sessions and the highest workshop discount.

Each coaching session is one hour and is tailored to your specific goals and challenges. You can book a single session to work through a pressing issue or purchase a bundle (4, 8 or 12 sessions) for deeper, ongoing support. Sessions are personalised, and the bundles provide a discounted per‑session rate.

Take the personal brand self‑assessment – it takes less than 10 minutes and helps you identify your current stage, understand which pathway fits your goals, and clarify your strengths and opportunities. You can also book a free 15‑minute consultation to discuss your goals and ambitions.

• Self‑assessment – Complete the online assessment to discover your starting point.

• Book a consultation – Schedule a free 15‑minute call to explore where you are, where you’d like to be and how personal branding can help.

• Contact form – Fill out the form on the contact page to ask questions or request more information.

Programmes are mostly self‑paced. You receive weekly check‑in emails and exercises tailored to your stage and goals. Depending on your chosen tier, you also get email support and scheduled coaching sessions. Everything is delivered online, so you can participate from anywhere.

Yes. The CHEER method provides interactive, hands‑on sessions for organisations and groups. These workshops equip teams, colleagues or communities with the skills to build authentic personal brands. If you’re interested, use the contact form to discuss your needs.

The CHEER method treats personal information with care and respect. Your details are used only to deliver services. They never sell or trade your information and ensure third‑party tools (for scheduling, payments or communication) meet high privacy and security. You have the right to know what information is held about you, correct inaccuracies or request its removal.

Occasionally. AI tools may be used to analyse information or generate ideas, but they’re seen as a way to enhance creativity and efficiency—not as a replacement for human judgement. AI is applied responsibly, and no personal information is used with AI tools.

All content on the CHEER method website—including text, graphics and resources—is the property of the CHEER Method unless otherwise stated. You may not copy, reproduce or distribute any material without prior written permission. If you wish to reference or share content, please get in touch.

You can join the mailing list by entering your email under the “Stay in the loop” section on the website. This allows you to receive news and updates about upcoming programmes, workshops and resources.

The CHEER method is part of Reachible Limited based in New Zealand.

However, because all programmes and coaching sessions are delivered online (via self‑paced modules, email check‑ins and video calls), you can work with the CHEER method from anywhere in the world.

Whether you’re in New Zealand or abroad, the framework and support are available to you.